@Saltycroc several reasons, mostly simple:

1) Briffault's Law always applies. If the woman decides she's no longer benefiting, the relationship ends.

2) women make decisions based off of instinct and emotion. Don't expect their decisions to make any logical sense to an outside observer who is missing information (such as where she is in her monthly cycle).

3) it's frequently not about which man is objectively best, but rather the one she perceives (read feeeeeels) is best. This is why women's parents picked their husbands for millennia across all cultures; young women are terrible pickers. A man you perceive as "alpha" might be a spineless wimp when dealing with his woman behind closed doors. Famous example: Will Smith with his wife.

4) there's no such thing as an "alpha male". Alpha and beta are better understood as traits and behaviors that all men possess and display to varying degrees, with "alpha" being arousal and "beta" being comfort. This ties back to Briffault's Law and what the woman wants in that moment.

5) women are almost always seeking upgrades, especially if not currently satisfied for whatever (usually frivolous) reason.

6) some (many) women are just sluts, plain and simple.

@adam-l

Do you have a specific snippet that highlights his "idiocy", other than that?

The search results I linked has several.

As I said in this post"

Additionally, the dude is very much what MGTOW would call a "vagina worshipper". He has been busted using sugar daddy websites and simping on the whores there, and he didn't buy a McLaren because he loves cars (Rich Cooper would have bought his even if every woman on earth hated it), but as an attention-seeking device. He is not his own mental point of origin

And then in this one:

Ever notice how whenever someone like Kevin Samuels (RIP) or Myron Gaines (ptui!) list what makes a man "high value", it's always just slightly less than what they have themselves?

And from this one about N-count:

One retard said "30 by age 30" was the minimum, and mega-retard Myron Gaines said "100 by 30 or you ain't shit" or something equally arbitrary and retarded in an effeminate attempt to one-up initial retard.

He spouts silly, arbitrary shit like that all the time and about all kinds of things.

He's told dudes that unless you make 6 figures, you aren't getting laid. That's patently false. I got laid more when I was poor, and there are other users in this site who have said similar. Myron has also said that unless you have the latest iPhone, women won't give you the time of day. That's also bullshit.

I don't remember exactly what the conversation was about, but in one of the very first Rule Zero podcasts, Rian Stone was hosting, and if memory serves the only other two panelists in that episode were Myron Gaines and Carl from BlackLabelLogic. Myron said something stupid, and Carl called him out on it, saying something to the effect of "I tried that, and it didn't work. Most of your stuff is just bullshit posturing instead of stuff that actually works". Myron had no actual rebuttal, and just did his usual "BRO! BRO! BRO! BRO! BRO!" trying to talk over the others so they couldn't tell him what an idiot he was.

Oh yeah, and if memory serves, Myron is the only guy ever kicked off of Rule Zero. Rian Stone can't stand him and also thinks he's an idiot.

The dude is retarded as hell.